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The most subver- sive thing I've ever done is... Ask why: — why do we eat food with ingredients we can't pronounce, make toilet paper from old-growth trees, think that more is better?
The Canadian govern- ment would like me... to go on a really, really long vacation, or get a lobotomy.
"Junk food" for my kids consists of... frozen yo- gurt with gummy worms on top. Yum.
The most easily solv- able environmental is- sues are... the ones with simple alternatives.
My favorite memory of a tree... is swinging into the hu- mid, sticky night on the tree swing that my dad made for my brother and me.
When it comes to the environment, big corporations are... powerful change agents for good or for bad; I like to help push them in the right direction.
Kristi Chester Vance, the deputy director of ForestEthics, has spent over a decade protecting wild places, transforming the environmen- tal practices of companies like Staples, Home Depot, and Victoria's Secret, and generally being a thorn in the side of the government of Canada, the occasionally-reluctant caretaker to some of most raw, expansive nature in the world. Using her background in advertising and design, Kristi holds environmentally irresponsible companies accountable by creating cheeky, hard-hitting and highly effective public relations campaigns. Kristi is a also co-founder of MOMS, an organization dedicated to stop- ping the chemical contamination of our children, and Half-Full Communica- tions, an award-winning design studio devoted to creating a louder, more powerful voice for environmental and social justice advocates.
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KRISTI VANCE
ENVIRONMENTAL ACTIVIST
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