Distinctly Montana Magazine

D I S T I N C T LY M O N TA N A • S S U M M E R 2 0 1 7 70 the neighborhood amenities, ranch acreage, streams, meadows, etc. to help the consumer see beyond just photos. We'll provide out of town buyers real-time walk-throughs via Skype, Facetime, or even capture a quick video of properties that interest them. We also have an in-house Marketing Director on staff and a menu to marketing services for our agents and clients. Examples range from tradi- tional direct mail to Distinctly Montana and, of course, social media campaigns. HOW DOES YOUR MARKETING APPROACH TRANSFORM THE LISTING AND SELLING PROCESS? LOCATIONS MONTANA: Rather than a packaged presentation for listing or selling, we take time to counsel with our clients to identify their personal goals and needs, their level of experience in the buying and selling process, timeframes, contingencies, and work with them to meet their needs. After over 25 years in this business, we look at the process this way: For a brief period of time, we are honored to be invited into someone's life to get a picture of their goals and become an active part of their home choice. We have sold properties to clients without them having seen the prop- erties before closing. at takes a tremendous amount of trust. L& K: Being a boutique brokerage with a strong marketing influ- ence, we are able to really tell a unique story for each property. Frankly, we have such an aggressive and refined marketing plat- form that it is difficult for other brokerages to compete. Our videos have especially made this possible and been a key differentiator. We are able to incorporate lifestyle elements, the flow of a home, aerial views, and intricate details all into a two-minute piece, so someone living thousands of miles away is able to put themselves there in a moment and really get an idea of what it would be like to own the property. MADDUX: Having a marketing background, this is truly my focus. Marketing isn't just photographs and 3D tours — it's MUCH more. Although we are a boutique brokerage, I spend a sizeable budget targeting potential buyers for my listings. We view each listing as a new marketing project, and we strategically get the listing in front of potential buyers. Our listings are beautifully presented with professional photographs, movies and descriptions, nd beyond that, placed in publications and on web sites that trans- form consumers into buyers. HOW DO BUYER AND SELLER EXPERIENCES DIFFER WHEN THEY CHOOSE TO WORK WITH A BOUTIQUE AGENCY? MADDUX: Boutique brokers are more "hands-on" in every way. With clients, with our agents, with our industry associates. We aren't trying to be the biggest, just the best. UNCOMMON GROUND: A boutique agency operates like an elite team. We work in cooperation, not competition, with one another. If the need arises, we are happy to assist each other's clients with- out the worry of conflict. Buyers and sellers know their needs will be taken care of even if their agent is unavailable at the moment. Also, our agents specialize in specific niches from first-time home- buyers to luxury properties. We often team up with the specific niche agent to better serve our clients. Farrow & Ball Handcrafted Paints & Wallpapers of Unmatched Quality 1700 Brooks Street Missoula, Montana 406.541.7768 Found Exclusively In Montana at... PremierPaintsMt.com 30-Acre Equestrian Horse Property north of Great Falls, MT. Nice 5-bedroom home with attached double garage, newer shop/barn & corrals, outdoor round riding pen, and incredible newer large indoor riding arena. Grazing land is divided into 3 good pasture areas. $519,000. Call Pade today at 899-9378 37-Acre Equestrian Horse Property near Big Sandy, MT. Newly remodeled 4-bedroom home with attached double & single garages, large shop/storage, and restored vintage barn with metal corrals. Sub-irrigated land for hay & good pasture. $595,000. Call Valerie today @ 750-2866 Fort Benton Realty, LLP 1426 Front Street Fort Benton Montana 59442 PREMIER PROPERTY Located 2 miles south of Big Sandy AMAZING 30 AC. HORSE PROPERTY Minutes from Great Falls on US Highway 87 406-622-3803 www.fbrealty.com fbrealty1@gmail.com Room to Roam

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