Distinctly Montana Magazine

2024 // Summer

Distinctly Montana Magazine

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106 D I S T I N C T LY M O N TA N A M A G A Z I N E • S U M M E R 2 0 2 4 it, because money—like in Wonka's factory—has no value here. True to the experience Willy Wonka curated for his guests, allowing them to indulge in fountains and rivers of chocolate to their heart's desire, everything in the Gen- eral Store—at Marlboro Ranch—is absolutely free. Other buildings include a livery, Shawmut Lodge and Dancing Bear Lodge, the unimaginatively named Activity Barn, a riding barn, a firehouse, and even a barbershop. Occasionally, Philip Morris invited loyal customers back to Marl- boro Country for a second visit. Out of the blue, around November, invitation calls would go out to select guests for a New Year's Eve ad- venture, all paid for, of course, by Philip Morris. Along with the usual list of winter activities, these special timed events gave an opportu- nity to curate an even more personalized experience, going so far as hiring photographers and videographers from National Geographic to document their guests doing things they wouldn't normally do—like dog sledding. For the event "Photography Experience," professional photographers from the Smithsonian would be brought in to teach guests how to properly use a cam- era. Afterward, guests were sent out to practice the techniques. There was also a party and a countdown, of course, to ring in the New Year. And yes, even fireworks. Higher living, grounded in Montana soil, since 2009. SCAN QR CODE TO VOTE NOW VOTED BEST MARIJUANA DISPENSARY IN MONTANA, WHITEFISH & THE FLATHEAD VALLEY BEST OF MONTANA Putting aside how we feel about MEGALOMANIACAL CIGARETTE COMPANIES, THE MARLBORO RANCH ALLOWED MILLIONS OF ORDINARY FOLKS TO DREAM BIG DREAMS.

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