Distinctly Montana Magazine

www.DistinctlyMontana.com 41 O ur Curated Design philosophy centers around creating spaces that are both individualistic and relevant. That sounds like fancy wording, but it begins with the idea of taking care of our cli- ents beyond their ideas and expectations. While we respect current trends, we work to be out in front of them. After all, that's how new trends start. At present, the design industry is challenged by a surge of online catalog offerings that look great in situ and are very striking, but often miss a certain individu- ality. The basic overall "look" is a variation of the same thing. We embrace current mainstream design, but our vision is about taking it up a few notches and interpret- ing a unique way that personalizes these spaces. Of course, making your home beautiful for you is part of our job. We also want our clients to enjoy liv- ing and working in an environment that reflects their distinctive character. We approach design with a de- sire to explore ideas and take our clients beyond their online photo collection. Design is a creative process. Photos help, but rather than copying, we strive to in- novate and curate. Projects are approached holistically. Overall design is one thought. For example, when the interior spaces are designed, we are thinking about the view out of the window, interior privacy, and the spatial feeling we are creating through interior architecture and furnishings. At the same time, we consider long-term implications for the next owner. Lifestyle trends constantly change and flexibility of spaces for future use is important. Also, stor- age is a priority because there is never enough here in Montana with all our gear! Clients of course want the wow factor—to make a statement reflecting their uniqueness. Sometimes it's dramatic and sometimes subtle and layered. Wow is in the eye of the beholder. We believe that achieving well-designed spaces that empathically comfort, stim- ulate activity, or enhance productivity are driven by their purpose. When living environments support life by making it comfortable and accommodating, it's eas- ier! It's what we call a soft wow expressed as "happy to be here!" Curated design reflects the personalities and philosophies of those living in them—individual and unique. Our job isn't just to make a room look nice for a photo and that's not a priority for us. The process of curating a design begins with listening to our clients' ideas and getting to know them personally. Each cli-

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