Distinctly Montana Magazine

Maranda Lee is the designer behind the Original Hot Mama Handbags and accessories. Find her at www.marandalee.com, www.facebook.com/marandaleedesigns and www.justcutthescrap.com "A valuable Web presence connects you with customers and builds a loyal fan base." Tip: Using free or almost free Web platforms such as Facebook, blog templates as a Web site, and investing a small amount time and money on a custom online shop can give you a valuable Web presence that connects you with customers and builds a loyal fan base. I have my Etsy shop connected to both my blog, which I use as my company Web site, and my Facebook page. I build a Facebook following through online contests hosted by other bloggers in which I give away free products to one lucky reader who likes my Facebook page, visits my Etsy shop and also my Web site. Getting my bags in front of potential customers is easy and inexpensive using free blogging programs and Facebook. I also host a craft and food blog, linked to my other Web platforms. Dawn Maddux, Maddux Real Estate Group, Windermere Real Estate, Maddux Media, Missoula, 406-550-4131. Dawn has owned and operated Maddux Media, a full-service advertising agency for the past 15 years. In Dawn's first active year with Missoula Organization of Realtors, she was awarded the "Newcomer of the Year Award" for her sales volume and participation with the organization and was top producer for 2012. "Once you've defined your specialty, stay focused on reaching that relative audience." Tip: To stand out in your industry/profession, it's important to find your specific niche. Once you've defined your specialty, stay focused on reaching that relative audience. There are a million places to market/advertise your services, but you'll quickly get lost if you don't maintain consistency in your efforts to reach the audience you've identified as your customers. I don't believe any service can be all things to all people. I'd rather provide the BEST service to the clients I closely identify with. Sola Cafe's founder and owner, Tiffany Lach, has spent her life creating enlivening places for communities to gather. Sola Café and now Sola Presta, both in Bozeman, are the culmination of these efforts, bringing together her passion for the arts of outstanding food, coffee, and service. www.solacafe.com "Tell people what is fun and unique about your service or product. Tell a story." Tip: Have fun. Passion is contagious! Have you ever been out to eat and have your waiter tell you effusively about his favorite dish or dessert? Did you order it? I bet you did. You and your employees don't need to focus on selling. Instead, focus on SHARING. Tell people what is fun and unique about your service or product. Tell a story. Did the farmer who grew those tomatoes have the seeds handed down for generations? What's your story? Tell the world. D I S T I N C T LY M O N TA N A Gal 29 S P R I N G | 2 013

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