5
S
know!
ING
ld
FIVE
yo
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TH
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Fru-Gal Ways
TO MARKET
YOUR
BUSINESS
Little Bear Interiors is coming up on 10 years in business in Bozeman. Owner Deb
Young says, "We are still here because we started out with a theory and stuck to it."
"We are still here
because we started
out with a theory
and stuck to it."
Her marketing 101 tip is:
It's ALL in the P – L – A – C – E.
P = Products that are not available in other stores.
L = Location that has advantages of easy drive in and drive out. Parking right in front
of the store and easy door access.
A= Advertising methods that remind folks of what wonderful and unique items we
have and there is always something new.
C= Customers experience exceptional customer service.
E= Employees make your business a cohesive and fun experience for everyone that
comes through your doors.
Laura Munson is a New York Times and international best-selling author who
lives and writes in Whitefish, Montana where she leads Haven Writing Retreats.
http://lauramunson.com/retreats/
"If there's a way
to use the attraction
of Montana in your
business, I'd say
go for it."
S P R I N G | 2 013
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Tip:
Montana holds so much magic. I've found that people will come from vast distances
to take part in that magic. I led writing retreats and held them in various destination locales, thinking that Montana would be too remote for many people. But the
minute I decided to host my Haven Writing Retreats in Whitefish, my retreats booked
up almost immediately. So if there's a way to use the attraction of Montana in your
business, I'd say go for it.
D I S T I N C T LY M O N TA N A
Gal
